A trusted brand, ready for AI-era search.
TB12 Sports is a celebrity-founded sports nutrition and wellness e-commerce brand associated with an internationally recognized NFL player. The brand competes across saturated supplements, protein powder, and online fitness-shopping searches where organic growth depends on category-page strength, off-page authority, and a long-tail ranking strategy capable of laddering toward highly competitive head terms.
Brand recognition was not enough to win an authority-gated SEO niche.
Supplements and protein powder searches are among the most competitive e-commerce SEO categories. Head terms are crowded with entrenched, high-authority competitors, and Google volatility can make short-term movement difficult to interpret. TB12 Sports needed a strategy that built authority quickly, created movement in long-tail search, and stayed disciplined through algorithm updates.
We put the S.T.A.R.SM framework to work.
MAXPlaces supported an authority-first program designed to grow referring domains, reinforce category pages, and use long-tail keyword gains as the path toward more competitive head terms.
Strategic Planning
Prioritized long-tail sports nutrition and protein-powder variations as the first ranking ladder, with head terms treated as the long-term authority target.
Technical SEO Support
Used technical and category-page SEO work to make key commerce pages stronger targets for authority-building and keyword movement.
Tiered Authority Building
Built tier-1 links toward priority collection and category pages, supported by large tier-2 and tier-3 link layers to accelerate discovery and strengthen off-page signals.
Authority grew, long-tail rankings moved, and the strategy held through volatility.
The strongest signal was authority growth. Referring domains increased by more than 25% during the documented reporting window, while projected organic traffic rose 32%. After the late-summer Google Core Update, tracked long-tail keywords made 7-, 8-, and 9-page jumps, moving into pages 1, 2, and 3. During the November Core and Reviews updates, MAXPlaces continued to frame the data honestly: short-term volatility was real, but authority growth and tracked ranking movement showed the foundation was still strengthening.
The services behind these results.
Generative Engine Optimization
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Explore GEO →Technical SEO & AI Crawl
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Explore Technical SEO →Authority Building
Turn real expertise into citable, trusted signals at scale.
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