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Case Study · Healthcare Technology

How eVero Corporation turned SEO, SEM, and AI visibility into lower-cost growth.

Across the 2025 calendar year, eVero improved average SERP position 46%, increased SEM click-through rate 73.7%, reduced average CPC 44.3%, and grew paid search clicks 274.8% while establishing early visibility across AI-powered search platforms.

The Client
eVero Corporation
eVero Corporation
Healthcare technology company - National
+46%
Average SERP position improvement
+73.7%
SEM click-through rate
-44.3%
Average CPC
+274.8%
Paid search clicks
The Client

A trusted brand, ready for AI-era search.

eVero Corporation provides technology solutions for organizations in the health and human services space. The company needed a digital marketing program that could strengthen organic discovery, improve SEM efficiency, expand authority signals, and prepare the brand for AI-powered search experiences where buyers increasingly research software and service options.

The Challenge

A specialized healthcare technology brand needed broader visibility and more efficient demand capture.

eVero had a strong product story for a specialized market, but buyers were discovering solutions across more channels than traditional search alone. The opportunity was to improve ranking position, strengthen high-value content, make SEM more efficient, grow authority signals, and begin preparing the brand for AI search platforms that influence modern B2B discovery.

!
Competitive solution search. Healthcare technology buyers compare vendors across solution, expertise, and support queries, making first-page visibility critical to qualified consideration.
!
SEM efficiency. The program needed to increase search volume while reducing the cost friction that can limit scalable acquisition.
!
Emerging AI discovery. AI-powered search platforms were beginning to shape buyer research, creating a need for stronger entity clarity, structured data, and citation readiness.
The Approach

We put the S.T.A.R. framework to work.

MAXPlaces focused the 2025 program on three connected growth levers: SEO engineering, search engine marketing, and AI optimization, supported by authority-building and continuous performance measurement.

S

Strategic Planning

Prioritized the search themes, solution pages, and buyer-intent paths most likely to improve visibility and generate qualified demand.

T

Technical SEO & AI Crawl Readiness

Improved site architecture, page speed, schema markup, mobile usability, internal signals, and structured content so search engines and AI systems could better understand eVero's expertise.

A

Audience & Authority Growth

Refined SEM campaigns through A/B testing, responsive search ads, audience targeting, bid management, and landing page optimization while growing backlinks and referring domains.

R
Results Measurement Reported on SERP position, clicks, impressions, CTR, CPC, Google visibility, referring domains, backlinks, and AI visibility across ChatGPT, Google AI Overviews, Google AI Mode, and Google Gemini.
The Results

Search visibility, SEM efficiency, and AI readiness moved together.

The 2025 program produced gains across the full digital acquisition foundation. Organic rankings moved closer to the top of the first page, SEM became more efficient at larger volume, authority signals improved, and eVero established a measurable baseline across AI-powered search platforms.

SERP position +46%
BEFORE
AFTER
SEM CTR +73.7%
BEFORE
AFTER
✓+46% average SERP position improvement moving from 14.3 at the beginning of 2025 to 7.7 by year-end.
✓+15.3% organic clicks and +22.1% impressions in Q4 2025 compared with Q4 2024, showing broader organic reach and engagement.
✓+73.7% SEM click-through rate improving from 6.65% in 2024 to 11.55% in 2025.
✓-44.3% average CPC dropping from $2.30 to $1.28 while total paid search clicks increased 274.8%.
✓+401.32% visibility on the Expertise page with additional gains across eMAR, Solutions, Support Brokers, Self-Hired Staff, and Visibility Reporting pages.
✓AI-search visibility established across ChatGPT, Google AI Overviews, Google AI Mode, and Google Gemini, creating a foundation for broader AI discovery in 2026.
“
The eVero story is the rare combination growth teams want: stronger organic visibility, more paid-search volume, and lower acquisition friction at the same time. The added AI-search foundation makes the 2025 gains more durable heading into 2026.
MAXPlaces Strategy Team, Healthcare Technology Case Study eVero Corporation
How We Did It

The services behind these results.

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