GEO
What is llms.txt — and does your site actually need one yet?
An llms.txt file is a short, plain-text map you place at the root of your domain to tell AI answer engines which pages matter most and how to read them.
Read article →Insights on the AI-Driven Web
MAXInsights
Practical strategy on GEO, AEO, and technical SEO - how to get your brand discovered, cited, and recommended across every search and answer engine.
Editor's Pick
Showing 9 articles
AEO
Passage Retrieval 101: Why AI Pulls Sentences, Not Whole Pages
How passage retrieval and query fan-out change which answers get found, and how to make your strongest sections stand on their own.
SEO
Structured Data for AI: The Schema That Helps Machines Understand Your Content
Why connected schema matters beyond rich results, what it can and cannot do for AI visibility, and where your developers should start.
Audit
AI Readiness, Scored: How We Audit a Site for the Age of Generative Search
Inside our eight-category AI Readiness Audit: the evidence we collect, how the score is calculated, and how findings become a prioritized roadmap.
Audit
Is Your Brand in the AI Training Data? How to Find Out (and Why It Matters)
How to check your Common Crawl presence, understand what it can and cannot tell you about AI training data, and fix crawler access problems.
GEO
Inside LLMS Amplifier: Making Your Content Legible to Large Language Models
A plain-English look inside LLMS Amplifier: how it structures your site’s knowledge into a machine-legible layer so AI systems represent and cite your brand accurately.
S.T.A.R.
The S.T.A.R. Framework: How We Connect Strategy, Tech, Authority, and Results
A plain-English walkthrough of the S.T.A.R. Framework, showing how strategy, technical readiness, authority, and results measurement work as one connected AI-ready marketing system.
GEO
How Law Firms Win in AI Search Without Sounding Like Everyone Else
A legal-sector guide to earning AI visibility through differentiated attorney insight, earned authority, local signals, and organic GEO instead of generic law-firm slogans.
AEO
AI Search for Healthcare: Visibility, Trust, and YMYL Compliance
A healthcare-focused guide to earning AI visibility in a YMYL search environment by aligning AEO, medical review, authority, and reputation signals.
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