MAXPlaces Marketing Digital Marketing Director Brian Winum appeared on the E-Coffee with Experts podcast to discuss enterprise SEO, AI optimization, and lessons from nearly two decades in digital marketing.
The episode, SEO Isn’t Dead — You’re Doing It Wrong, examines the relationship between established search practices and AI-powered discovery.
Winum explains why broad targeting and low-quality tactics have lost effectiveness while strategies grounded in experience, expertise, authority, and trust continue to support visibility in both Google and AI platforms.
The conversation includes his tiered link-building framework, custom LLMS.txt files, structured authority signals, off-page trust indicators, and the crawl activity those implementations have generated from AI systems.
Consistent entity relationships help search engines and AI systems understand a brand’s relevance, expertise, and audience.
Brian Winum, Digital Marketing Director, MAXPlaces
Winum also identifies third-party listicles, interviews, expert roundups, industry research, and press-release syndication as effective formats for off-page brand building in 2026.
The interview closes with a business lesson from Winum’s agency career: narrowing an agency’s focus to industries it understands can improve both communication and delivery.
About MAXPlaces
MAXPlaces Marketing, LLC is a digital marketing agency that engineers mid-market and enterprise brands to be discovered, cited, and trusted across AI answer engines and traditional search. With offices in Farmingdale, New York and New York City, MAXPlaces combines technical SEO, generative engine optimization, and authority building to help brands stay visible as discovery shifts to AI. Digital Marketing Maximized.
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Press Office, MAXPlaces Marketing, LLC
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